|Using LinkedIn to Your Benefit - Resume Not Required|
It’s time to clear up some confusion about networking for job searches. LinkedIn with over 300 million members started out as a networking resource for job searches. So, why don’t you have a new job when you’ve told all your network you’re looking? (Which is a checkbox in your profile).
The problem with networking, via LinkedIn or otherwise, is that people mistakenly believe their network has more information about available jobs then themselves. With few lucky exceptions, where an opening serendipitously appears in an organization to which your connected, your network has no more knowledge about openings and opportunities. There’s more than 138 million jobs out there. No one can have a comprehensive idea of the jobs out there. That’s why we don’t rely on networks to find jobs.
Networks are valuable in your job search, LinkedIn especially. While it started out as a job search site, LinkedIn has become one of the leading sales lead generating sites. So people are selling on LinkedIn. Therefore we’re going to sell our clients on LinkedIn.
The way we use LinkedIn is very different:
1. We use it to establish your unique selling proposition, just as a product or service does, so that people will buy you.
We do this by setting up your profile in the way that draws attention for what you can do for your desired industry rather than a history of what you’ve done. LinkedIn doesn’t help you here, it guides you to set up your profile in a way sure to be ignored.
We use your existing network to help you validate your selling proposition. It’s often those we know who can tell us more about our value in the market than what we believe. You may have heard of 360 performance evaluations, where peers as well as supervisors and direct reports evaluate performance. We do this using LinkedIn to understand what about you and what you want to do has left a memorable impression in your network.
Once we’ve identified your unique selling proposition and the market to which you are attracted for your career, we identify the people in that market and join the groups to which they belong. In those groups you’ll learn what’s important to the people you are trying to meet. You’ll know the appropriate information and answer their challenges. By entering their discussions, posting links or content of value you’ll both learn what’s important to the people who will hire you but also how you can help them achieve it. Then, when it’s the right team, we will tell you to reach out to them with a message about how your unique selling proposition is right for them. By then they will know who you are and that you are a valued member of their community.